A lot of business owners I speak to are putting all their effort into social media—posting regularly, creating reels, trying to keep up with the latest trends, and hoping the algorithm works in their favour. And while social media is important, relying on it alone is a risky strategy. The truth is, if you don’t have an email list, you’re missing out on one of the most effective ways to build relationships and get clients. Email isn’t just a backup plan—it’s an essential part of a strong business strategy. Here’s why.
- You own your email list (unlike social media followers)
One of the biggest problems with social media? You don’t own your audience.
- Facebook, Instagram, and LinkedIn decide who sees your content.
- Algorithm changes can make your posts invisible overnight.
- If your account gets hacked or restricted, you could lose access to your followers completely.
With email, you have direct access to your audience. You’re not relying on a platform that could change the rules at any time. Your email list is yours—and no algorithm can take that away.
- People actually check their emails
It’s easy to scroll past posts on social media without even registering them. But email? People open their inboxes with intention. They’re looking for updates, checking for important messages, and reading emails from people they trust. When someone joins your email list, they’re actively choosing to hear from you. They’ve already shown interest in what you do, making them far more likely to become clients than a random Instagram follower.
- Emails don’t disappear like social media posts
A social media post lasts a few hours—maybe a couple of days if you’re lucky. Then it’s gone, buried under new content. Emails, on the other hand, stick around. Even if someone doesn’t read your email the moment it arrives, they’ll still see your name in their inbox. They might come back to it later. They might remember you the next time they need your services. With social media, you have to constantly create new content to stay visible. With email, one good email can keep working for you long after you’ve sent it.
- Email is easier than constantly creating social media content
Let’s be honest—keeping up with social media is exhausting. You have to post consistently, engage with comments, reply to messages, and stay on top of whatever trend is popular this week. Email is different.
- You can send an email once a week or even once a month—whatever suits you.
- You don’t have to film videos or create graphics.
- You can write emails in your own style, without worrying about hashtags or algorithms.
More impact, less stress.
- Email actually leads to more paying clients
At the end of the day, email works. People don’t just follow you for fun—they’ve signed up because they’re interested in what you do. And when they’re ready to buy, book, or invest, you’re already in their inbox. With the right emails, you can:
- Remind people what you do and how you can help.
- Showcase success stories so they see what’s possible.
- Share useful tips and insights to build trust and credibility.
- Invite them to work with you when the time is right.
It’s not about sending endless sales emails. It’s about staying visible and making it easy for people to say yes when they need what you offer. Want to learn how to make email work for you? If you know you should be using email but aren’t sure where to start,
join us for our email marketing workshop on 3 April
We’ll cover:
- How to write emails that people actually want to read
- How to build a list of potential clients (without paying for ads)
- Simple automation tricks to save time and get better results